Color palette
Oak Street Health is a green brand. We always lead with the Oak Street Health greens. It gives our brand impact and acts as an extension of our logo.
Our secondary palette compliments our primary green. This palette creates a warm yet dynamic feel and colors are used to accentuate graphics or key information in our communications. They should be used sparingly.
Primary
Secondary
Tertiary
Additional web colors
To support the core color palette, we’ve added additional colors for use on the web. These tints and shades were introduced to improve legibility of text, create visual changes for active and inactive states of interactive elements, and expand the use of brush strokes as background textures.
Shades
Tints
Call to action colors
On the website, we reserve the usage of Sun Yellow (tints and shades included) for our most important call to action. This consistent use of our primary action color draws a users eye to these CTAs without getting hung up on other content.