Iconography
We have two types of icon, expressive and functional. We have developed our own unique set of expressive icons as part of our brand toolkit. They are designed to be modern and friendly and to communicate a concept or subject area.
Functional icons can be used to highlight our products or services, like branch locations, telephone, mail or free Wi-fi. This section explains why our icons look the way they do and how and where to use them.
Expressive icons
Our expressive icons capture a concept, theme or service in an abstract way. They can help enrich creative executions. They are not to be used as functional or UI icons.
They can appear in any of our brand colors, so long as they correspond with the colors being used in the design, which need to have overall cohesion.
Expressive icons are creative and playful, used to enrich creative work rather than for practical purposes. We have a pre-made suite of expressive icons. You can also create your own, so long as you follow the style.
OSH Icon: Heart
OSH Icon: Comment
OSH Icon: Hand
OSH Icon: Chair
OSH Icon: Person
OSH Icon: Car
OSH Icon: Droplet
OSH Icon: Brain
OSH Icon: Mug
OSH Icon: Soap
OSH Icon: Medical
OSH Icon: Apple
OSH Icon: Home
OSH Icon: Weight
OSH Icon: Lungs
Functional icons
Plus, checkbox
Fill: Leaf Green (Primary)
Stroke: White
+ weight: 2px
✓ weight: 1px
Play
Circle: Leaf Green (Primary)
Triangle: White
Arrow, Close
Stroke: Leaf Green (Primary)
Stroke weight: 2px
In application
Cards
Creating an unmatched patient experience
We’re driven to provide the best healthcare experience our patients have ever had. We go to extraordinary lengths to ensure their well-being.
Driving clinical excellence
We invest in innovation, access and new services to push primary care to new frontiers. This helps us provide outstanding care to all our patients.
Taking ownership and delivering results
Our mission is too important to have small goals. We learn from failure and push ourselves, and each other, to continually improve, collaborate and innovate.
Being scrappy
We move fast and operate in a highly ambiguous environment. We make hard decisions, with imperfect information, knowing we’ll have to learn and adjust on the fly.
Radiating positive energy
Positive energy inspires the best in ourselves and our co-workers. People with positive energy are fun to work with and find joy working on our most ambitious goals.
Assuming good intentions
We strive to embody trust, empathy and integrity. We communicate with candor, provide direct feedback and expect the same of our colleagues.