Personality
A brand’s personality is a collection of unique emotional, intellectual and behavioral traits that become recognizable over time. The more consistent and authentic these traits are, the stronger the brand will be. Like market positioning, a brand’s personality is critical to standing apart from competitors.
Our personality sets the tone we use in communications and external brand touch points, so that everything feels and sounds like it comes from the same place.
Optimistic
By combining a pioneering vision together with practicality, we make a real difference in every life we touch
Empathetic
We welcome everyone, regardless of background, thoughtfully addressing their unique circumstances and needs
Determined
We take every opportunity to achieve our vision with courage and conviction
Genuine
We’re regular people, a part of the local community. We’re authentic, plain-spoken and straightforward with our patients