Logo
The cornerstone of our visual identity is our logo. It should appear consistently on everything we create. The rules for its application are laid out in this section.
Logo - Linear
Logo - Stacked
App Icon
Avatar
Favicon
Acceptable color combinations
The primary logo version and the reversed white version should be used as shown on the different colors of our brand palette. Alternative colorways should not be used.
Logo violations
Ensure you follow our guidelines and avoid these mistakes when using our logo.
Don’t re-color our logo.
Don’t mix colors in our logo.
Don’t add a drop shadow or other effects to our logo.
Don’t run our logo vertically.
Don’t stretch our logo.
Don’t crop our logo.
Don’t outline our icon.
Don’t customize our logo.
AARP co-branding
We greatly value our partnership with AARP and have a special dual-logo lockup to show this. Always use the lockups here. No alternatives are permitted. Note that "Selected by" is always present, and AARP must approve all usage of the AARP logo.
Stacked
There is a lockup for each of our logo versions. Use the lockup with our primary stacked logo whenever you can, and the lockup with our secondary linear logo when the space demands it.
Linear
Only use the linear version if it will work better in the space available.
Logo - Stacked
Logo - Linear
AARP co-branding permissible color combinations
We should always use the primary color version of the dual logo. A reversed white version can be used on dark colors. We also provide a black and white version for situations where color is not supported or permitted in unique types of media.