Brand style guidelines

Typography is an important part of our brand toolkit. Observing our typographic rules will ensure clear, effective messaging and
a consistent visual look and feel. The use of a single, carefully considered typeface will enhance recognition and brand attribution at every touchpoint.

Our typeface, Lota Grotesque Alt 1, is a family of varying weights and styles which can be employed tactically to convey personality, focus attention and add impact. It has a simple, straightforward structure that makes it ideal for both body copy and larger text
in both print and digital applications.